HGreg.com, the pre-owned car dealership and brand that is increasingly recognized throughout South Florida, has gone from new kid on the block to second in the state in the pre-owned car segment, and broken into the top 10 nationally. Launched in 2010, the company expects to open at least two new locations before year-end.
“Florida has welcomed us with open arms,” says John Hairabedian, president of HGreg.com. “We’ve come with a long-term goal and deep-rooted determination to disrupt the status quo and provide customers with a new world of convenience and care, both online and in person. Customers north of the border have appreciated this vision, and it’s proving successful here, too.”
HGreg.com currently operates a dealership and warehouse in Doral, as well as a luxury dealership, HGreg Lux, in Pompano. More than 95 per cent of its retail customers visit the website before coming into a dealership, allowing for a truly seamless car buying experience.
The company’s 100,000 square foot warehouse is situated in a ‘secret’ location not far from the Doral dealership, and is home to more than 1,500 glistening pre-owned vehicles.
“People fall in love with our warehouse,” says Hairabedian. “It’s as large as two football fields and features a clean and air-conditioned environment. It’s quite spectacular. People who take the time to visit the warehouse affirm they’ve never seen anything like it in their lives.”
HGreg.com organizes private visits to the location on request, which allows for consumers to be fully immersed into the size, sheen and spectacle of the facility with greatest effect.
“I don’t think I’ll ever forget the feeling of my first visit to the warehouse,” says Morgan Hobbs, a customer from Hollywood, Florida. “The way they shuttled me to the warehouse is completely different and very innovative! My sales person was extremely patient, knowledgeable and, most importantly, friendly. I have been to multiple car dealerships and owned several cars, but I have never had a car buying experience quite like this.”
“For us, it’s not about sales. It’s about the customer’s experience,” concludes Hairabedian. “Whether it’s a Mazda or a Maserati, we’re here to help customers find the right vehicle for the best price.”
From the very beginning, HGreg.com has understood that the best way to help clients is to make sure its sales representatives receive no commission on the value of a vehicle. At HGreg.com, sales representatives get a fixed commission—regardless of a vehicle’s sales price, allowing customers to receive unbiased feedback, the best possible service and their right vehicle for their needs and budget.
High quality and transparency are also key to HGreg’s success. The company does not sell vehicles that have been in floods or have a history of major accidents. Before placing a car up for sale, experienced mechanics verify the vehicles for flood damage, total damage, rebuilt titles, and much more. This rigorous process allows the company to stand behind every vehicle it sells. In fact, only 20 per cent of the cars inspected are offered up to the general public.
Once a vehicle has passed inspection, it is placed on the website, where it can be reserved on the spot and be taken home on the same day. HGreg.com also offers a flexible return policy whereby new car owners can return their vehicles within seven days for a refund if they are not completely satisfied with their purchase.
